Getting the most from your email blast marketing campaign.
Things to consider when doing an email blast marketing campaign, decide the content and format that you want for the emails. If you want a colorful and stylized email, then you will want to send an HTML email blast marketing campaign email. This will require more design and layout work than a traditional text-only email, but serves as a more effective way of email blast marketing. Make sure that your content is relevant to the subscriber base that you are sending it to. If your site is related to golf, for example, do not send an ad-heavy email to your members about basketball. Lastly, once you have decided on your content and layout, you will need an email blast marketing software package to send the creative out. For this we recommend our web marketing partner Constant Contact.
Successful email blast marketing campaign facts
When setting up email blast marketing campaign, you should strive to not only driving customers to your web site, but you also should lead your customers to a purchase or strong call to action on your web site. It's a challenge in most cases to get someone to even read and open the email blast marketing piece that you send them. You should make the title realistic to the offer but catchy. If you can gain their interest with the subject line, then you will be on your way to a successful direct email blast marketing campaign.
Forging strong relationships with your email blast marketing campaign.
Most businesses consider email blast marketing an excellent way to keep in touch with your customer base. By collecting email addresses of visitors to your website, you are creating an email marketing blast campaign subscriber base. Be certain to adhere to the current spam laws and you should make sure the emails are both wanted and informative. Sending an email blast marketing piece with special deals you are offering is a great start to direct email blast marketing campaign.
Last but not least, make sure you are aware of the CAN SPAM Laws and that you are sending a legal email blast.
In 2003, congress passed the CAN SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) aimed at controlling the burgeoning mass of Spam email sent daily. In short, your email campaigns are considered SPAM if they meet any of the following criteria: 1) It contains false or misleading header information such as name, to, from. 2) It has a deceptive subject line. 3) The email does not allow a person to opt-out of receiving future mailings. 4) The email itself must mention it is an advertisement, and contain the sender's physical address. With the above steps followed you can build your business and have great success with your Constant Contact marketing piece.
Email Blast Tracking
We will be implementing an email blast strategy to further your online brand name. We will incorporate tracking into your campaigns so we can easily track your results. With a personal login you will be able to see how your email broadcast is progressing at any time.