Technology is essential to every business, even those that aren’t considered "technology" companies. You deal with technology in your office productivity software, security system, air conditioning, computers and networks, phone systems, and much, much more. Whether it’s a simple cash register program that tracks inventory and daily purchases or a sophisticated network that links people and places around the globe, technology helps organizations maintain a competitive edge and build a strong presence in today’s business world.
If you want to compete in today’s business world, then, it’s important to keep up with technology in order to get the most out of the technology you have, to keep abreast of emerging new technology, and to find the information that will help you make the right buying decisions.
"Oh, no," you sigh, "I can’t possibly add one more thing to my to-do list." Well, the truth is that it’s already on your to-do list, whether you know it or not—technology is an unavoidable and critical element of life today. The problem is that you’re most likely not keeping up with technology in a systematic, efficient way. Let’s change that.
Introducing enhanced campaigns
Google recently announced improvements to AdWords called enhanced campaigns. Today's consumers are constantly connected and using many different devices, so we've developed enhanced campaigns to help you reach them more easily and effectively.
We're writing to let you know that enhanced campaigns are now available in your account. All new campaigns that you create will be enhanced campaigns by default, but you can choose the older campaign style for a few more months. Starting in June 2013, we plan to upgrade all AdWords campaigns to enhanced campaigns. You can log in and begin upgrading your existing campaigns now to take advantage of the useful improvements.
Earlier today we had a small press event where we walked a few reporters and bloggers through the upcoming changes to the profile. We got to reiterate our intention of making the profile cleaner and simpler, and more relevant, while still giving you control over your profile. It was a great opportunity to answer questions and clear up any confusions about the upcoming changes.
Facebook is also changing the way News Feeds work and Search ability. You will not get all the news feeds to your friends pages. These and many other changes are taking placed to produce more revenue to Facebook's shareholders.